August 1970 proved a high-profile month for SBL, with Tuesday, August 11th also being an historic day in U.S. cattle history. That was the day that Amor 1A, a year-old bull sired by Parisien, crossed the Alberta-Montana border as the first fullblood Simmental import into the United States. He had been sold by SBL to a private U.S. syndicate called Simmental Breeders of North America comprising Oklahoma (1) and Texas (6) cattlemen for a record price of $154,000.00 U.S. It was a great day in the rapidly unfolding story of Simmental in North America.
The story with picture was covered by the Lethbridge Herald (Lethbridge, Alberta) in the August 12, 1970 edition, second section, p. 15.
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Sale of Amor - August 11, 1970
L to R: Ruben Reyes, Albert West, Jesse Malone, Travers Smith
Photo © Lethbridge Herald - used with permission
(ownership & copyright retained by Lethbridge Herald) |
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ad in Simmental Shield magazine, August 1970, p. 18
Bert Reyes & Travers Smith with Amor |
