More Travels & Promotion

Travers continued his trips to Switzerland to research and select cattle as import permits were issued. Three of the trips that can be documented are:

 June / July 1970 – France, Switzerland, and Germany. (Post Card: June 26/70, & Passport: July 1, 1970)
 June / July 1972 –Switzerland, Germany, and England with Hans Ulrich. (MSA Newsletter: June 27, 1972)
 April / May 1973 – France and Switzerland on cattle business (accompanied by three of his children).

Travers’ greater contribution, however, was as he travelled from town to town and farm to farm in both Canada and the U.S. promoting the remarkable Simmental. He also attended many events at which he often spoke. He was a regular attendee at the annual meetings of both the American and Canadian Simmental Associations, ranging from Denver to Fort Worth to Regina Saskatchewan and beyond.

The Simmental Scene, March 1974 gives some idea of the passion Travers had for Simmental.

… After the arrival of Parisien in 1967, Travers devoted endless hours, days and weeks to the promotion and development of Simmental throughout North America. It was because of his tireless efforts that the nickname Travelling Travers was tacked on this forceful, dynamic man. Wherever Travers could find someone who would listen, he expounded on the value of Simmental. He presented talks all over the continent; around kitchen tables with pictures projected on the wall to mass meetings with several hundred in attendance. Travers was instrumental in the formation of the Canadian Simmental Association and was one of the men whose signature appears on the application for incorporation under the Canada Pedigree Act. Travers served as First Vice President on the first [interim] Board of Directors and on August 2nd, 1969 was elected President of the Canadian Simmental Association. He served as a director for three years. (p. 13)



SBL ad from Simmental Shield magazine, October 1971