Simmental Breeders, Ltd of Cardston, Alberta had a big field day recently — 600 people from quite a few states and provinces registered to view the animals, listen to speakers, take part in a big beef feed, and check their numbers for the big door prize — a half-blood Simmental heifer bred to a Simmental bull or a trip for two to the homeland of Simmental (Switzerland) plus $1,000.00 cash for incidentals.SBL was already working on developing its own bull stud. It would become know as Universal Semen Service Ltd.
Winner of the prize was Janna McMahon of Kennewick, Washington. …
Dr. Jim Wiltbank of Colorado State University was introduced as “playing a fundamental role in the development of SBL.” During the presentation he said that “Our fundamental purpose is three-fold — to identify superior Simmental bulls, to make use of these bulls in our program, and to make those bulls available for your use. … (pp. 46-7)
The following map is from an old printer's draft and was used in some of SBL promotional material.